Creative

Projects

Marketing Consultant

In my ongoing collaboration with Sustain Frame, a Brooklyn-based collective committed to environmental justice and promoting sustainable living, I contribute by generating innovative ideas to enhance their presence. Working with this dedicated team has not only allowed me to support their mission of creating educational and influential safe spaces through events and workshops but has also significantly broadened my network within the industry. My efforts to amplify their impact include driving ticket sales, expanding their newsletter subscriber base, and increasing awareness of their vital cause.

Marketing Consultant

At Selformer, a Pilates studio in the heart of Brooklyn, New York, I boosted our social media presence by directing content creation, editing videos, and managing partnerships with other brands and micro-influencers. These efforts drove up engagement and helped our online community grow. I took on a wide range of marketing initiatives, from creating engaging content to developing partnerships that brought fresh visibility to the brand. I also focused on optimizing customer touchpoints through SMS notifications and newsletters. By building and refining workflows, leveraging audience segmentation, and crafting creative messaging, I ensured each communication resonated with its audience. These combined efforts led to a noticeable increase in bookings, engagement, and overall brand visibility.

Creative & Social Media Consultant

At Impact NYFW, a non-profit organization dedicated to showcasing sustainable brands and artists through fashion shows, my role as a seasonal Consultant since 2022. I have played a critical role in driving awareness, boosting ticket sales, and contributing to the overall success of the event. My multifaceted approach has encompassed the strategic development of social media campaigns, partnership cultivation, and effective public relations, all tailored to echo the ethos of sustainability and innovation that IMPACT NYFW stands for.

  • Partnership Development

    Strategically identified and curated a roster of potential partners and sponsors whose values and audiences were aligned with the mission. I facilitated key collaborations, securing vital support that was instrumental to the event's success.

  • Strategic Social Media Management

    Conceptualized and executed a comprehensive social media strategy, including the curation of a targeted content calendar, crafting of engaging captions, and the design of captivating graphics. This approach proved to be the primary driver for ticket sales, significantly contributing to the event's commercial success.

  • Public Relations and Communication

    Authored compelling press releases and orchestrated targeted email campaigns designed to enhance event awareness and secure media coverage.

Web Designer & Brand Consultant

As a Web Designer and Brand Consultant for "Flirting with Vegan," an independent food tour brand, I was tasked with crafting a distinctive online presence that would resonate with their target audience. This involved a deep dive into the client's vision, meticulous research, and the deployment of tailored website features. The project's success hinged on my ability to encapsulate the brand's essence, resulting in a user-friendly website that not only captivates visually but also functions seamlessly to meet the brand's strategic objectives.

  • Branding and Website Design

    Developed a vibrant, engaging Squarespace website that reflects the brand's personality. This step involved designing a branding template that harmonized with their vision, ensuring that every element of the site from color schemes to layout resonated with the ethos of "Flirting with Vegan.

  • Functional Integration and Content Optimization

    Conducted research to incorporate the most effective external widgets, enhancing the site's functionality. This enabled features such as booking systems, interactive tours, and customer reviews, all streamlined within the website’s framework. Additionally, I provided strategic guidance on service structuring and content optimization to maximize user engagement and clarity of the brand’s offerings

  • SEO and Analytics Implementation

    Implemented comprehensive SEO strategies and integrated analytics tools to drive traffic and provide valuable insights. This foundational work ensured that the brand was poised to rank prominently in search results, attracting a wider audience, and enabling the client to monitor and respond to user behavior and preferences effectively.