Creative Director - Veggie Mijas (09/2022 - Present)
As Creative Director at Veggie Mijas, I lead a creative team, comprised of content creators, writers, and graphic designers. Together, we craft proactive social campaigns addressing food and environmental injustice, providing constructive feedback for continuous improvement. I focus on elevating our digital presence through effective social media strategies, resulting in significant follower growth and the creation of valuable content. Collaborating with external partners, including local organizations and influencers, I work to develop innovative and impactful social campaigns aligned with Veggie Mijas' mission and values.

Performance Marketing Manager - Trusted Media Brands (05/2022 – 06/2023)
In my role at Trusted Media Brands, I managed a $1M annual budget, taking ownership of the end-to-end campaign process for paid search and social channels across four magazine subscription brands. Leveraging customer insights, I developed audience segmentation and targeting strategies for various marketing campaigns. Through strategic A/B testing, I contributed to a 20% YoY enhancement in CPA, specifically improving Meta's performance.

Performance Marketing Manager - Comarch (11/2019 – 05/2022)
As Performance Marketing Manager at Comarch, I achieved the highest volume of qualified leads by diversifying the digital strategy through LinkedIn testing. I led the end-to-end planning and execution of a microsite reconstruction, collaborating with developers, product managers, and UX/UI designers, resulting in a notable 10% increase in SQLs. Collaborating with cross-functional teams, including product management, sales, and consultants, I played a key role in developing comprehensive materials, from writing blogs to creating graphics and designing landing pages, effectively bolstering our sales efforts.